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Sound Lounge by Instrumental Creative
Welcome to the Sound Lounge, a portal where your business elevates its edge, atmosphere and care for clients through the power of hand selected music.
Elevate your atmosphere.
Care for your people.
Support the artists.
We’re a creative bunch at the Sound Lounge.
We appreciate the power of music. In fact, we're obsessed with it.
Good design alone isn’t enough to make people return. It’s about the unseen things that shape a place — the music, memories people create in it, and, most importantly, how it makes them feel.
We're all about that.
And we're sure you are too.
But perhaps you don't have the time, don't know where to begin with thousands of music options, or have struggled to find a safe solution that guarantees good music that takes this experience of your
That's where we come in.
The Sound Lounge provides legal and expertly curated background music for wellness spaces, contemporary workplaces and medical practices.
Combining our music industry expertise with training in nervous-system practices and human behaviour, we take the time to understand your space, the people within it and the atmosphere you want to create.
Our music programs are thoughtfully curated to complement the natural rhythm of your business, with selections that evolve across different times, spaces and the way people use your spaces. Choose from our signature background music subscription or a fully bespoke music program tailored to your environment.
From initial curation and scheduling to seasonal updates and ongoing management, we take care of the music so you can focus on your people.
Enter the lounge and press play for a space that looks and feels intentional.
HOW IT WORKS
❋ Start with a Free Audio Audit
We explore your business, your customers and the way people experience your space. From there, we develop a music strategy for your approval.
❋ Simple, Scheduled Playback
Condense: We set up your playlists on our business music platform—just press play. Music is scheduled to flow through the day, giving your team more time for the people in your space.
❋ Simple, Scheduled Playback
Stream the curated tracks legally across your entire venue under a compliant commercial business account. No more stressing about licensing enforcement, unexpected bills, or copyright audits.
❋ One-Tap Atmosphere Control:
Staff open the zone app and effortlessly select the vibe that perfectly matches the time of day or room function—instantly rotating your library to keep the environment feeling brand new.
THE COST OF UNFILTERD MUSIC SELECTION.
We know this for sure. Music helps shape the feeling of your space from the moment people arrive. A considered soundtrack brings your brand’s character into the room, with selections that complement its purpose and the people in it.
❋ Care for the Artists
Great spaces deserve great music, and the people behind it deserve recognition. We use licensed business music services and include at least 20% Australian artists in every playlist we curate.
❋ Human Understanding. Expert Taste.
Our experience in the music industry and wellbeing, informed by nervous system science, shapes our approach. We consider energy, pacing and the sensory experience of each room, creating bespoke playlists around your space and its daily rhythm.
❋ Music and Licensing, Taken Care Of
We manage your business music setup and OneMusic licence, including costs and administration for your agreed spaces. Scheduled playback keeps the music flowing, so your team can focus on the people in the room.
Taste Test Our Music
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Zoned Energy Flow: Four distinct, automated vibe profiles engineered to match the natural flow of your layout and daily schedule:
Arrive: Low-BPM chill and lo-fi beats perfect for saunas, quiet spaces, and morning arrivals.
Build: Mid-BPM upbeat momentum designed for dynamic hot-desking, flow states, and active lobbies.
Peak: High-BPM energy and motivating bass lines engineered for gym floors, high-intensity training, and community events.
The Base Grid: A universally happy, accessible, clean all-rounder mix ideal for general open areas and front-of-house reception zones.
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We appreciate good music. We source music from emerging artists, global sounds and unexpected gems you won’t find on generic algorithm-generated playlists.scription
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Trusted by Industry Leaders
Tero - Bath App
Municipal Water Monitoring
Healthcare Data Unification
Renewable Microgrid Design
Our Partnership Tiers
Put Your Space's Atmosphere on Autopilot
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Our initial analysis makes sure our sound, services, and values are a natural fit. We care about integrity and doing things the right way. Before we dive in and get hands-on, we like to have a conversation first.
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Perfect for independent venues looking for elite soundscapes and absolute legal safety on autopilot.
Access to our signature Four-Sonic Master Framework (updated monthly).
Set up to suit the zones of your studio space and rooms
Complete commercial licensing protection and hardware tracking.
The Run (Monthly Retainer Includes)
Our signature Four-Vibe Master Framework pushed automatically to your speakers on the 1st of every single month.
100% legal, audit-proof commercial streaming licensing coverage.
Continuous remote connection monitoring and system health tracking.
The Launch (Setup Fee Includes)
Complete configuration of your Soundtrack Your Brand media player profile.
Remote zone mapping and automated calendar scheduling matched to your daily layout.
Onboarding and training for your front-of-house staff.
$800 Setup Fee + $350 / month
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💎 The Bespoke Studio Plan
Perfect for flagship wellness sanctuaries, boutique luxury spaces, and multi-location corporate venues demanding an unrepeatable signature identity.
100% Brand-Exclusive Curation built from scratch around your specific target demographics and interior materials.
Dynamic, unlimited playlist track updates driven by direct venue and guest feedback.
White-glove on-site audio balancing and a dedicated priority text support line.
The Launch (Setup Fee Includes):
Sound Strategy for all zones and a comprehensive sonic identity
Complete on-site or remote multi-zone acoustic material audits and network frequency testing.
Bespoke calendar automation built completely from scratch around your unique venue timetable.
Full administrative management and filing of your venue’s local OneMusic Australia portal.
The Run (Monthly Retainer Includes):
Infinite curation refreshes and evolving track updates tailored strictly to your ongoing brand evolution.
Your base Soundtrack Your Brand software player enterprise platform fee is completely covered.
Continuous priority technical tracking with a dedicated 1-hour urgent troubleshooting support line.
$1,500 Setup Fee + TBC