About Us
Instrumental Creative is a music curation and experiential strategy agency that helps exceptional wellness and hospitality venues become unforgettable destinations. We understand exceptional venues don't just look beautiful, they create atmospheres guests feel connected to.
We bring a decade of music industry experience and wellness curation expertise to amplify luxury atmospheres that blend music, science and human connection.
From bespoke playlist design and sound strategy to entertainment booking and experiential curation, we help venues create spaces guests don't just visit—they remember and return to.
You focus on your craft.
We make it sound unforgettable.
The right sound is the silent thread that holds spaces together, creates safety and elevates experiences.
Our Services
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The Atmospheric Discovery Process is our signature service. We spend 3-4 days in your space interviewing staff, conducting an architectural sound assessment, mapping how people move through the space, and analyzing how energy flows in your space.
Your team walks away with:
Current Vibe Analysis
Sonic Brand Guidelines
Complete Sound Map
Plays Samples
Strategic Roadmap
Interested in bringing the Atmospheric Discovery Process to your space?
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Handpicked music playlists. Unforgettable movement classes.
Students don't remember the exercises. They remember how the class felt.
And that feeling starts before you say a word, it starts with the music and energy they walk into.
Intentional atmosphere design, built by people who've done this at the highest levels and refined it in real studios, with real students.
Click here to learn more about Sound Lounge by Instrumental Creative.
Ready to become your student’s favorite class? Join the Sound Lounge.
WORDS BY THE LEADING VOICES IN THE INDUSTRY
"Gloria has an exceptional ear for music that is truly unmatched. We have always trusted her selections and will continue to run artists and tracks she recommends. Even to this day, she remains someone I turn to when I need a trusted opinion.’
— Michael Christidis — Director of Untitled Group
"We hired Gloria because she deeply understood the essence of our sound and ethos at Sony Music. Her ability to select the right tracks set her apart, she brought an instinctive, refined curatorial sensibility to everything she touched. Gloria is a natural curator of worlds, and working with her has been an absolute pleasure."
Briony Johnson — Director of Sales Sony Music
"Gloria has an exceptional ear for music. I love her ability to delve into all genres, styles and moods of playlist curation. A wonderful selector — highly recommended."
— Adam — Head of Marketing, Spotify
